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A place where we talk about being smarter organisers, exhibitors and marketers.
All types of topics and blogs, old and new. Grab a brew and enjoy!

IF FACEBOOK DID EXHIBITIONS

A couple of weeks ago Facebook caused uproar by confirming, then denying and then confirming (but it was only a test) the use of location data to recommend friends. Basically, people freaked out. I was nonplussed. Wherever you stand on the privacy intrusions of location data, you have to admit the ‘People you may know’ […]

WOMEN AND THE EXHIBITION INDUSTRY

One aspect of my blog is to interview senior level influencers and champions of the UK exhibition industry and it’s something I’ve been doing since the beginning of the year. I’ve really enjoyed doing them and I like to feel that they impart serious exhibition insight. A few weeks ago, someone flagged up my interviews […]

NEW DATA RULES AND EXHIBITIONS

An exhibition doesn’t exist unless it has top drawer data whether that’s standalone exhibitor data, visitor data or sector data. It’s the lifeblood of an exhibition but here’s the thing, everyone is aware that the data is bound by the Data Protection Act and yet how many of us have read the 92 pages? I […]

UK EXHIBITION ECOSYSTEM

Graphic last updated Tuesday 7 July 2016 We’ve decided to do an ecosystem of the UK exhibition industry representing all the main players in the game divided into five categories: Exhibition Organisers Exhibition Venues Exhibition Suppliers Technology Suppliers Media and Events The ecosystem map comes with a caveat – the graphic is not comprehensive and is […]

VIRTUAL REALITY OF EXHIBITIONS

Unless you’re a cave-dwelling, knuckle-dragging Neanderthal, and I know a few of those in my spare time, you’ll know that virtual reality is hot right now. Like Carolina Reaper hot. All the big guns are jumping in. There are headline companies like Google, Amazon, Apple, Microsoft, Facebook, Samsung and Sony; and behind them a whole […]

ZERO BASED EXHIBITING

Apparently there is a new thing called zero based budgeting which has sparked some chatter amongst marketers. Well, when I say new thing, it’s not really that new, it’s been going around since the 60s. But mainly in America and mainly in the public sector. The reason I called it new is that earlier this […]

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